At the core of every brand is a desire to be trusted. Stock imagery, Ai, and retouching communicate that appearance matters more than substance.
When a brand uses arrificial imagery they sabotage brand equity for cost savings. In a competitive market with a savy audiance once trust is broken the only lever left is price. Brands that communite with integrity charge a premium. Integrity takes effort and wins brand loyalty.
My job is to create brand imagry with integrity.
