A slice of life. An ephemeral moment. Photographs that are raw and spontaneous. Nothing is staged, this can't be controlled. The scene is set but the moment is free. I bring a documentary philosophy to commercial work. I don't shoot lifestyle. I don't create aspiration images. No one cares for fake photography. I'm commissioned by brands that need to be believed. There's only one chance at a first impression. Either it's real or it's not. Their audience connects with photographs that they can see themselves in, that they can feel, that they would shoot. They don't aspire to be someone else. This is real. Nothing is faked. You can see why.